Brillio - Shelf Scanner™ for CPG

Brillio Shelf Scanner™ for CPG companies provides real time insights on retail execution using Brillio’s proprietary Image Analytics technology and data science capabilities so CPG companies can boost their decision making and focus on selling rather than other lower value tasks which should be automated. This solution helps the central team get deeper execution insights for brands analyzing trends and relationship by store, region, retailer, or brands all in real-time.

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Brillio Shelf Scanner™ for CPG is an Image Analytics & Artificial Intelligence based solution that helps sales associates and brand teams audit shelves, analyze and recommend actions.

• Execution compliance (support retail management and account negotiations) including planograms, pricing, promotions and placement
• Track and forecast out of stocks incidences
• Analyze competitive and commercial opportunities

• Reduce audit times and increase the number of stores covered each day
• Improve the quantum and accuracy of data acquired from shelves
• Analyze a lot more data in real-time from shelf pictures

It helps the central teams get deeper execution insights for their brands by analyzing trends and relationships by store, region, retailer or brands, real-time.
• Track both aggregated and granular metrics such as violations, product facings, shelf stock availability, planogram compliance and competitive insights
• Find root causes and patterns for compliance issues
• Identify patterns real-time and take swift action

Powered by Brillio’s proprietary Image Analytics and Brillio Mobile Platform, Shelf Scanner’s mobile application can be used by field force to capture images of the shelf. Brillio’s real-time automated analytics engine ensures that insights/alerts for corrective actions are delivered to the sales person while he/she is still in the store!


• Increased productivity and insight generation
• 40-60% reduction in average time taken per store audit per sales person
• 2-4% increase in sales through reduction of OOS and higher sales effectiveness
• 3-5% reduction of trade spend from better negotiations with account

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