Brillio - Optimix

Brillio Optimix allows faster Marketing Mix Modeling where users can build what-if scenarios to assist stakeholders in optimizing budget allocations, evaluate real time promotion effectiveness at multiple levels by channel, region, brand, SKU etc., and synchronize promotion execution and monitoring.

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Attribute:

incremental sales from the media vehicles to the spends to derive ROI lift

Allocate:

Spends optimally to derive maximum incremental sales and efficiency

Simulate:

ROI from each media vehicle to quantify future effectiveness of the vehicle

Optimize:

Future spends by incorporating dynamic business rules

Brillio Optimix can increase effectiveness of marketing investments by 20% and enhance accountability of marketing function by providing
• Marketing spend accountability
• Backward visibility on ROI from marketing activities
• Forward efficiency of each marketing channel
• Forecast the result of any changes made to marketing mix

What makes Brillio Optimix distinctive?


Speed: We can quickly set-up and configure solution to your needs (Pilot or Full Deployment). Your sales force can run with the solution in just a few weeks. Our agile, large team of developers and consultants can also evolve solution to rapidly changing environment or requirements
End to End solution: Mobile platform (Field) & Desktop application (Central teams) with 24/7 support (training, hosting, helpdesk, change management)
Advanced Big Data Analytics: to process and capture superior insights
Brillio Global network (2,000+ professionals across the globe) and experience in Consumer companies (50+ active Clients)
Ability to customize to your needs: Every client is different and deserves something better than One Size Fits All software, and that's why Brillio platform enabled solutions are designed to be easily customizable.

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