Brillio - Optimix

Brillio Optimix allows faster Marketing Mix Modeling where users can build what-if scenarios to assist stakeholders in optimizing budget allocations, evaluate real time promotion effectiveness at multiple levels by channel, region, brand, SKU etc., and synchronize promotion execution and monitoring.

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incremental sales from the media vehicles to the spends to derive ROI lift


Spends optimally to derive maximum incremental sales and efficiency


ROI from each media vehicle to quantify future effectiveness of the vehicle


Future spends by incorporating dynamic business rules

Brillio Optimix can increase effectiveness of marketing investments by 20% and enhance accountability of marketing function by providing
• Marketing spend accountability
• Backward visibility on ROI from marketing activities
• Forward efficiency of each marketing channel
• Forecast the result of any changes made to marketing mix

What makes Brillio Optimix distinctive?

Speed: We can quickly set-up and configure solution to your needs (Pilot or Full Deployment). Your sales force can run with the solution in just a few weeks. Our agile, large team of developers and consultants can also evolve solution to rapidly changing environment or requirements
End to End solution: Mobile platform (Field) & Desktop application (Central teams) with 24/7 support (training, hosting, helpdesk, change management)
Advanced Big Data Analytics: to process and capture superior insights
Brillio Global network (2,000+ professionals across the globe) and experience in Consumer companies (50+ active Clients)
Ability to customize to your needs: Every client is different and deserves something better than One Size Fits All software, and that's why Brillio platform enabled solutions are designed to be easily customizable.

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