Wipro’s Store Performance “App” is a solution that can be used to categorize and analyze internal and external factors to determine the relevance of each to a store’s performance and provide recommendations for improvement. Making use of Store details (franchise and financial data), store demographics, merchandise sales data, store – service level data and external data the financials are studied and clustering of stores for segmentation is done.
Wipro’s Targeted Campaign for Loyal Customers app that is based on Machine Learning, is a more focused and personalized communication based direct marketing strategy. It helps identify customers to be targeted in a campaign to maximize revenue and optimize margin. It helps prepare a statistical scorecard that can be used to predict the behavior of a customer (prospect base) with respect to a particular action (promotion, purchase probability, etc.).
E-follow Up collects and analyze health data of diabetics by Microsoft technology, to provide life guidance for their lives, improve quality of life.